How we measure a future-ready country.

Why measure

A movement that refuses to measure itself is a movement that wants to be judged on its intentions instead of its outcomes. We are not interested in being judged on intentions.

The Country Brand Index

The Country Brand Index tells us how Lebanon stands in the world — and the world's perception is the precondition for tourism, investment, talent, and trade. The index has seven dimensions:

• Growth

  Political freedom, environmental friendliness, stable legal environment, tolerance, freedom of speech.

• Governance

  Good for business, investment climate, advanced technology, regulatory environment.

• Investment

  Skilled workforce.

• Human Capital

  Quality of life, education, healthcare, standard of living, job opportunity.

• Sustainability

  Long-term environmental, economic, and social viability.

• Influence

  Heritage, history, art and culture, authenticity, natural beauty.

• Hospitality

  Tourism, value for money, attractions, lodging options, food.

Where Lebanon stood in 2020: behind the UAE (#9), Qatar (#18), Israel (#22), Oman (#25), Kuwait (#27), Saudi Arabia (#28). Ahead of Iraq. Ahead, barely, of Iran.

We will track this. Annually. Publicly.

The Social Mobility Index

The Country Brand Index tells us how the world sees Lebanon. The Social Mobility Index tells us how Lebanon is treating its own.

A child born in Akkar in 2025 — what are her chances of a university education, a stable job, a mortgage, a country worth raising kids in? That is the only question. The Social Mobility Index is how we answer it, year over year.

Publication commitment

Both indexes published every year. Public. Open data. Methodology disclosed. No spin. No paywall.