Why Sa7a exists, in our own words.

Lebanon's GDP per capita collapsed from $9,225 in 2018 to $3,280 in 2023 — a 64% fall in five years. But the numbers behind the numbers are worse.

81% believe the government should do more. 70% feel insecure and unstable. 68% are considering leaving. 92% believe they have no chance to grow. 80% live on less than 8 million lira a month.

This is not a country in decline. This is a country being abandoned by its own people, one passport at a time.

There is a growing realization that political rhetoric in Lebanon is beating a dead horse. Everyone seems to know what they are against. Nobody says what they are for.

Sa7a is what we are for.

We are not another protest. We are not another party. We are a transformational movement built on a simple bet: that Lebanon's future depends on what we build, not on who we blame.

Before we wrote a single word of this manifesto, we listened. The eight priorities Lebanese citizens identified for a better tomorrow:

• Purchasing Power — 72.3%
• Work Opportunities — 47%
• Financial Support — 41.1%
• Utilities — 35.6%
• Safety — 28%
• Justice — 25.4%
• Health Coverage — 16.5%
• Quality of Education — 15.2%

Our agenda was built around these answers. Not around ideology. Not around party lines. Around what people actually said they need.

A child in Akkar should have the same shot as a child in Achrafieh. A graduate in Tripoli should build her future here, not in Dubai. A kid in Baalbeck should dream of starting a company, not of getting a visa.

Social mobility — الارتقاء الاجتماعي — means a system that rewards what you do, not who you know. It is the only foundation a country can grow on. It is the question every policy, every conversation, every project at Sa7a is measured against:

Did we make the climb easier?

The countries that work share three things: individual liberties, liberal markets, and the rule of law that holds them together. Without rule of law, liberty becomes chaos and markets become cartels. Without liberty and markets, rule of law becomes tyranny.

Lebanon has had pieces of each at different moments. We have never had all three at once. That is the project.

We see a triangle: Social Mobility at the top, Social Contract and Rule of Law at the base. Each holds the other up. Each is impossible without the other two.

A future-ready Lebanon is the country where this triangle stands.

We are not naïve. We know what we're up against.

• Trust.

  Over 80% of Lebanese do not trust politicians. We have to earn every conversation.

• Audiences.

  One message will not reach a teenager in Tripoli, a banker in Beirut, and a grandmother in the Bekaa. We have to map communities and meet them where they are.

• Conversation.

  The sender-receiver model is dead. We engage in dialogue or we don't engage at all.

• Influence.

  Like respect, it is earned, not claimed. We will be measured by what we change, not by what we say.

• Capability.

  Good intentions are not a strategy. We need people, structure, and tools.

Movements talk. We will measure.

The Country Brand Index tells us how the world sees Lebanon — across growth, governance, investment, human capital, sustainability, influence, and hospitality.

The Social Mobility Index tells us whether the climb is actually getting easier — for a kid in Akkar, a graduate in Tripoli, a builder in Baalbeck.

Both will be public. Both will be annual. No spin.